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الثلاثاء، 3 سبتمبر 2013

Basic Selling Skills... How to be A Successful Medical Rep... Introduction



How to be A Successful Medical Rep

Basic Selling Skills

Written by/ Abdullah Azzam

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Introduction

At the beginning, Someone may ask me and say:
Abdullah, Can you till us what do you mean by this word "Medical Rep" ?! 
and what is the nature of his job ??..
 and other questions all of 'em have the same answer . So, Let me tell you in brief what is a medical rep

A medical rep or medical representative is above all a provider of information to make doctors and other medical professionals more knowledgeable. 
Medical reps bring new products, devices, and drugs designed to cure and aid a multitude of illnesses and ailments. Without medical reps, doctors would not become aware of new advancements in treatments, more effective drugs, and devices that provide enhanced treatment opportunities


Medical Rep Job Description

Medical reps are usual responsible for a specific area or an assigned territory in which they work.
This area can be as small as a few city blocks and as large as a country. Most territories are sized so that you can drive to most of your sales locations in less than a day.
A medical representatives job description may include the following:
1. Develop and manage an assigned territory with the goal of maximizing sales
2. Achieve quarterly and annual sales goals
3. Meet target call goals with a focus on top customers
4. Host product presentations to designated customers
5. Understand and address both business and scientific needs of healthcare professionals
6. Engage in meaningful dialogue with customers
  
So, in this series we will talk about the basic selling skills required for the most common type of medical reps who are known as  pharmaceutical sales representatives.
These professionals sell, market, educate, and deliver samples of pharmaceuticals to doctors and other healthcare professionals.
There are also medical sales device representative, or “med device reps.” These individuals sell the extremely expensive equipment (often millions of dollars) to doctors, hospitals, and other medical professionals and facilities

And to be a perfect medical rep u need to be qualified enough to face all problems and handle sales objections and answer all questions u meet in this career.

I think that the most important thing for the professional medical rep is skills, and when I say skills..  
I mean all skills; selling skills,  Communication, marketing skills, negotiation skills .., etc.

In this series of articles, I will talk about the basic selling skills and how to be A successful Salesman and increase your skills and know more ways to maximize your sales and achieve your target.


My objective in this training is to help you to:
1. Know important principles in the sales field.
2. Understand the meaning of Sales Call.
3. Use Visual Aids.
4. Continue to provide After Sales Care.
5. Be more Skillful and Handle all Doctors' objections.
6.  Change your bad call and bad relations to be better en-chaa allah.

Remember that ...
Your life in your hands, to make of it what you choose.
The Secret of getting ahead is getting started.

So, Let's start.. Yes we can. 
To Be Continued ....
 


Abdullah Sabry Azzam

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